Latest News

DDB Group appointed by Gumtree

DDB Group Sydney has been appointed creative agency for classifieds site Gumtree following a competitive pitch, managed by The Clinic.
It's the first time Gumtree has appointed a full service agency in Australia, previously working with local production houses. DDB and group companies RAPP and Tribal will manage multi-channel communications for the online trader.

Sara McConkey, head of marketing at Gumtree said the firm was really excited about our new partnership with DDB Sydney. The team demonstrated an obvious passion for our brand throughout the pitch process, as well as an impressive level of strategic thinking and creativity. We know the team will be a great fit as we look to further establish and grow the Gumtree brand in Australia."

David Jones makes The Clinic central to 2013's largest creative and production agency review

The DJ's team was a pleasure to work with. We followed a meticulously thorough process over a six month period which led to the appointment of Whybin TBWA, who were outstanding from initial contact through to appointment. The creative review followed The Clinic's process and it ran very smoothly thanks to the collaboration between marketing, procurement and pitch consultant. What was unusual was the parallel review of production agencies for print and on-line. David Jones has huge requirements for production, which could have been managed by the creative agency or independent suppliers. Mondo was retained as photographic partner, also with responsibility for the on-line retail site, while Whybin TBWA opted to align with Wellcom for agency print production. Michael Billington, DJ's procurement manager, did a great job analyzing the technical and cost implications of the production options.

The Clinic helped CUA review creative, media and digital agencies in preparation for a brand relaunch.

The competitive review led to the appointment of the Brisbane offices of Clemenger BBDO and Mitchells. Although Sydney agencies were considered, it was good to see local agencies beat off the interstate opposition for CUA, which is one of only a handful of large national advertisers in Queensland.


Publications

The Gruen Sessions: Effie Awards

The Effie Awards on The Gruen Sessions

Colin joins the panel of the Gruen Sessions for an extended conversation about the Effie Awards
Watch "The Gruen Sessions" (select "Effie Awards")

An agency built to meet client needs

An agency built to meet client needs - I'd like to see that

Colin discusses the changing relationship between creative and media in this AdNews article
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Creative pitching. Is there a better way?

Colin looks at alternative ways of selecting an agency.
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What's next? The agency of the future.

Colin looks into his crystal ball to predict the agency of the future.
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PITCHING: How to avoid the pitfalls of agency pitches

PITCHING: How to avoid the pitfalls of agency pitches

Changing advertising agencies can be a fascinating and rewarding experience -- for you and your business. But, like adventure holidays, if you don't prepare, you can wish you had never started out.
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The best clients get the best work.

Colin advises clients on how to get the best work from their agency.
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Everything can be measured.

Colin has been a champion of measuring advertising effectiveness for 20 years. He was the founder of the AFA Advertising Effectiveness Awards and is the Chairman of Judging for the Effies. He argues that the effectiveness of all advertising campaigns can and should be measured.
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"Thanks Colin. Love having you on board. Would hate to think of having to do this without you."

Rachael Hodge,
Marketing Manager - Brand & Creative
CUA