What we do
Remuneration

The Clinic has considerable experience of performace based remuneration models and high familiarity with industry charges. While individual arrangements are confidential, our Clients can take advantage of this accumulated experience. See The Clinic's paper on remuneration practice.

We know how contentious an issue remuneration can be. We also know that it can be systematically addressed; and that it's best tackled early (and in pitch processes, before the presentations). We maintain continuously updated industry benchmarks to help clients and agencies give and get fair value for what they do.

Issues frequently covered are:

  1. Defining Scope of Work - we are ever watchful for 'Scope creep' Is the agency doing what it's being paid to do, doing more than it's being asked, or not delivering?
  2. Basing the Retainer - is it scaled on sales, or the ad budget, or simply calculated on agency inputs?
  3. Production. Should this be part of the equation, or is it a separate issue?
  4. Payment by Results. It sounds a good idea. But how well does it work in practice? (We have extensive case history experience)
  5. Intellectual Property. One of the trickiest aspects of agency contracts - and very high profile as advertising moves from the interruption model into the sphere of brand entertainment and content.

"We worked with Colin over a six month tender process to find a new creative agency, leveraging his diplomatic style, expertise and market knowledge to arrive at a fantastic outcome for all involved. Colin became a trusted partner on both the client and agency side of the pitch and executed every step of his phased approach with fairness, transparency and genuinely helpful and credible input. Working with Colin we felt that he was seeking the best fit for both parties and he sought to assist with either subtle or firm advice depending on what was required at the time. Colin continued to follow up with us both during and post pitch with relevant and encouraging information. Colin operated well at all levels of our business with his professional and strategic approach."

Adriane McDermott,
General Manager Marketing - Planning & Creative Services, Marketing
David Jones Limited