What we do

The Clinic has considerable experience of performace based remuneration models and high familiarity with industry charges. While individual arrangements are confidential, our Clients can take advantage of this accumulated experience. See The Clinic's paper on remuneration practice.

We know how contentious an issue remuneration can be. We also know that it can be systematically addressed; and that it's best tackled early (and in pitch processes, before the presentations). We maintain continuously updated industry benchmarks to help clients and agencies give and get fair value for what they do.

Issues frequently covered are:

  1. Defining Scope of Work - we are ever watchful for 'Scope creep' Is the agency doing what it's being paid to do, doing more than it's being asked, or not delivering?
  2. Basing the Retainer - is it scaled on sales, or the ad budget, or simply calculated on agency inputs?
  3. Production. Should this be part of the equation, or is it a separate issue?
  4. Payment by Results. It sounds a good idea. But how well does it work in practice? (We have extensive case history experience)
  5. Intellectual Property. One of the trickiest aspects of agency contracts - and very high profile as advertising moves from the interruption model into the sphere of brand entertainment and content.

"Colin has worked with me on two agency reviews (Tourism NSW and RAMS Home Loans). His knowledge of the industry combined with his professional manner, took a huge burden off my shoulders and helped us choose the most appropriate agencies in the most efficient way."

Julie Webster
Head of Marketing Services
RAS Home Loans
(formerly Marketing Services Director, Tourism NSW)