What we do
Remuneration

The Clinic has considerable experience of performace based remuneration models and high familiarity with industry charges. While individual arrangements are confidential, our Clients can take advantage of this accumulated experience. See The Clinic's paper on remuneration practice.

We know how contentious an issue remuneration can be. We also know that it can be systematically addressed; and that it's best tackled early (and in pitch processes, before the presentations). We maintain continuously updated industry benchmarks to help clients and agencies give and get fair value for what they do.

Issues frequently covered are:

  1. Defining Scope of Work - we are ever watchful for 'Scope creep' Is the agency doing what it's being paid to do, doing more than it's being asked, or not delivering?
  2. Basing the Retainer - is it scaled on sales, or the ad budget, or simply calculated on agency inputs?
  3. Production. Should this be part of the equation, or is it a separate issue?
  4. Payment by Results. It sounds a good idea. But how well does it work in practice? (We have extensive case history experience)
  5. Intellectual Property. One of the trickiest aspects of agency contracts - and very high profile as advertising moves from the interruption model into the sphere of brand entertainment and content.

"I have been lucky enough to work with Colin on a couple of projects. We used Colin at Education New Zealand to a help us undertake a robust process in a timely manner. Colin was great as helped us with our short listing process, sense checking our decisions and reviewing our briefs. His contacts and knowledge of the industry really helped make what could have been a long process short. Colin is a pleasure to work with."

Kathryn McCarrison,
General Manager Marketing and Channel Development
Education New Zealand