What we do
Remuneration

The Clinic has considerable experience of performace based remuneration models and high familiarity with industry charges. While individual arrangements are confidential, our Clients can take advantage of this accumulated experience. See The Clinic's paper on remuneration practice.

We know how contentious an issue remuneration can be. We also know that it can be systematically addressed; and that it's best tackled early (and in pitch processes, before the presentations). We maintain continuously updated industry benchmarks to help clients and agencies give and get fair value for what they do.

Issues frequently covered are:

  1. Defining Scope of Work - we are ever watchful for 'Scope creep' Is the agency doing what it's being paid to do, doing more than it's being asked, or not delivering?
  2. Basing the Retainer - is it scaled on sales, or the ad budget, or simply calculated on agency inputs?
  3. Production. Should this be part of the equation, or is it a separate issue?
  4. Payment by Results. It sounds a good idea. But how well does it work in practice? (We have extensive case history experience)
  5. Intellectual Property. One of the trickiest aspects of agency contracts - and very high profile as advertising moves from the interruption model into the sphere of brand entertainment and content.

"Colin is an absolute delight to work with. His industry knowledge and business ethic is impeccable. He took the care and time required to understand our business needs and provided the right amount of guidance and support. I never thought you could turn a creative pitch around and appoint an agency in a month... but we did!"

Sara McConkey,
Head of Marketing
Gumtree