What we do
Pitch Consulting

Why use The Clinic?

You probably don't have sufficient current knowledge of the agency market. The Clinic meets and speaks with agencies daily.

You may never have conducted a review before. The Clinic has managed dozens so we know what to do � and what not to.

If you have managed a review before you will know how time consuming it is. The Clinic allows you to concentrate on your day job.

You may not be up to speed with current remuneration practice and costs. We are.

Our process

1. Define 'Ideal' agency profile
Done in discussion with you and your team.
2. Develop candidate set
Based on a review of our market mapping and first-hand knowledge of agency services.
3. Agree 'long' list
Review consideration set with you and agree list of around six agencies from whom to seek credentials in confidence.
4. Review credentials
Determine which agencies you should meet.
5. Agree 'short' list
Agree approximately three agencies to pitch.
6. Determine pitch methodology
We fit the method to your circumstances. There are several ways to select the right agency. Credentials only, strategic analysis, creative pitch, workshop. We have used them all.
7. Pitch management
We have managed reviews for clients with less than $1million and clients with over $40 million marketing communications budgets.
8. Agency selection
We can separate fact from fiction and help you make the right choice.
9. Scope of work
We can help you determine the scope of work on which the new agency will propose its resourcing structure.
10. Remuneration
We have considerable experience of negotiating performance based remuneration and fees and establishing terms of business (see following section).

"Colin has worked with me on two agency reviews (Australian Financial Review and Unicef Australia). His knowledge of the Australian advertising industry was invaluable as was his wise and strategic approach to both reviews. He also brought a level of autonomy and independence which contributed enormously."

Carolyn Hardy
Chief Executive Officer
Unicef Australia
(formerly Marketing Manager, the Australian Financial Review)