What we do
Pitch Consulting

Why use The Clinic?

You probably don't have sufficient current knowledge of the agency market. The Clinic meets and speaks with agencies daily.

You may never have conducted a review before. The Clinic has managed dozens so we know what to do � and what not to.

If you have managed a review before you will know how time consuming it is. The Clinic allows you to concentrate on your day job.

You may not be up to speed with current remuneration practice and costs. We are.

Our process

1. Define 'Ideal' agency profile
Done in discussion with you and your team.
2. Develop candidate set
Based on a review of our market mapping and first-hand knowledge of agency services.
3. Agree 'long' list
Review consideration set with you and agree list of around six agencies from whom to seek credentials in confidence.
4. Review credentials
Determine which agencies you should meet.
5. Agree 'short' list
Agree approximately three agencies to pitch.
6. Determine pitch methodology
We fit the method to your circumstances. There are several ways to select the right agency. Credentials only, strategic analysis, creative pitch, workshop. We have used them all.
7. Pitch management
We have managed reviews for clients with less than $1million and clients with over $40 million marketing communications budgets.
8. Agency selection
We can separate fact from fiction and help you make the right choice.
9. Scope of work
We can help you determine the scope of work on which the new agency will propose its resourcing structure.
10. Remuneration
We have considerable experience of negotiating performance based remuneration and fees and establishing terms of business (see following section).

"Colin Wilson-Brown is fantastic! This is the third time The Smith Family have used Colin and his services (twice creatively, once in social), and with each of those projects the process and outcome have been seamless and successful. His expertise and approach make the agency search process an enjoyable one – which is a testament to his professional manner and leadership. I would highly recommend Colin to anyone thinking of work in this area."

Lisa Allan,
Campaign Marketing Manager
The Smith Family